01
Sensory direction
Texture, spread, transparency and after-feel.
FORMULA DEVELOPMENT
The formula.
Made personal.
Describe the sensory experience, ingredient goals and intended use. We begin with a clearer brief.
02
Ingredient brief
Preferences, restrictions and the intended market.
03
Use & format
Application, handling and the final pack.
04
Sample review
Compare the material with agreed priorities.
Questions,
considered.
Can you match a reference?
A reference helps communicate sensory and visual direction. It does not imply an identical formula.
When are benefits confirmed?
Desired cosmetic benefits begin as development goals. Final claims depend on the approved formula and supporting evidence.
CUSTOM BEAUTY DEVELOPMENT